Targeting Specific Demographics

HappyAppy lets you filter which testers receive your test based on demographics and device preferences. This is useful when your app targets a specific audience.

Available demographic filters:

  • Age groups: 18–24, 25–34, 35–44, 45–54, 55+

  • Gender: Male, Female

  • Device: Mobile iOS, Mobile Android, Desktop Mac, Desktop Windows

  • Accessibility needs: Screen reader users, larger text users, color blind users

You can also add screening requirements — custom criteria a tester must meet to qualify for your test (e.g., "Must be a current Shopify store owner").

💡 Tip: Demographic filtering narrows the pool of available testers, which may increase the time it takes to collect responses. If you're on a tight timeline, use filters only for the most critical criteria.


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